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Long working days, client visits and plenty of travel. For the founder of MaxoRize, neck and shoulder tension became something to push through. His search began with a personal need: comfort that fitted his life, including his expectations of style and quality.
Founded in March 2025
Our own design from the Netherlands
It started with a personal search
Founded in March 2025
Our own design from the Netherlands
It started with a personal search
Founded in March 2025
Our own design from the Netherlands
It started with a personal search
Founded in March 2025
Our own design from the Netherlands
It started with a personal search
Founded in March 2025
Our own design from the Netherlands
It started with a personal search
Founded in March 2025
Our own design from the Netherlands
It started with a personal search
Founded in March 2025
Our own design from the Netherlands
It started with a personal search
Founded in March 2025
Our own design from the Netherlands
It started with a personal search
Founded in March 2025
Our own design from the Netherlands
It started with a personal search
Founded in March 2025
Our own design from the Netherlands
It started with a personal search
Usage scene with a model
IT STARTED WITH A PERSONAL NEED
Erkan Besli, founder and CEO of MaxoRize, knew the tension after a long working day all too well. As an IT architect, he worked at screens, at clients' offices and across different locations. For years, he thought a stiff neck and tense shoulders came with the job. Until he decided to explore which products could help him relax.
He discovered existing technologies and tried products from manufacturers in different countries. Some had cables. Others were wireless, but bulky, noisy or roughly styled. He wanted something he would also use during a meeting, with a client or while seated on a train or plane. Something that did not get in the way and that he actually wanted to wear. He did not find that in the products he tried.
FROM A PERSONAL SEARCH TO OUR OWN BRAND
In March 2025, he founded MaxoRize. The ambition was to bring existing technology together in a product of our own, with minimalist design, a compact form and the quality he was looking for. The design, brand identity and packaging were developed from the Netherlands. Quality was central to the choice of manufacturer and components. That is how Professional X came to be.
MaxoRize is the brand owner behind Professional X. It is our own product under our own brand, born from that personal search. Our attention to design therefore extends beyond the device: the box, the instructions and your contact with us are all part of the experience. What drives us is still the same wish: to make a product you enjoy using, enjoy wearing and naturally make part of your day.
Founded in March
The home of MaxoRize B.V.
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